The tourism department in Queensland had a phenomenal idea for raising awareness about their country. The started a viral campaign that has taken the web by storm. They posted on-line that they were offering a job in this economic climate that would pay six figures to visit all that Queensland has to offer. The job is do all of this amazing stuff for free and report about it. The winner was picked by a fan poll on line. The guy that won was from Britain and he must blog and report about the interesting stuff that he gets to do with his new job.
Queensland calculated that the awareness alone was 1000% over what they expected. They spent about 2.5 million to advertise the contest and received thousands of entries from all over the world. It was a wild success and made me want to visit one day.
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